The steps you take to achieve your optimum results are often counterintuitive.
Conventional wisdom flies out the window without the complex cycle focus.
For example, white papers or special reports are frequently used as lead generation “bait” for complex sales cycles.
Many execs are disappointed with the results.
After spending thousands of dollars producing the document and more thousands offering it to their target market...they find the results poor.
In our work we’ve found 3 critical factors that undermine just this kind of document.
If you’d like to review our findings, enter you email address below.