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CHURCHILL METHOD PRODUCTS & SERVICES


 

Champion Kit Selling:
The 7 Essential Elements To Effectively Shorten Your Sales Cycle
Audio CD with Powerpoint

Learn how to shorten your sales cycle and gain a competitive advantage by helping your Champion sell to their peers. This is the ultimate "secret weapon" for accelerating sales with the least investment of time and energy.

Price $125

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12 Emergency Tips For Improving Response To Your Direct Mail or Direct Email Lead Generation Programs
Audio CD with Powerpoint

If you've developed an e-mail campaign, designed a white paper, developed a new web page and aren't seeing the results you want, this CD can help. Most marketers throw the baby out with the bath water. With this CD you'll learn how to spruce up that program that isn't living up to your expectations. Don't start over, just tweak what you've got.
Retail price

Price $125

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Optimized Software Sales:
How to Find Quality Leads and Shorten Your Sales Cycle (SoftwareCEO)

Audio CD and Slides

This seminar offers you an improved way of looking at the critical mistakes companies make. It will also help you develop a strategy and action plan for improving both the quantity and quality of your leads whiled shaving hunks of time off your sales cycle. In this fast paced session you'll learn how to recognize exactly where your challenges are in your lead generation process and how to remedy them.

You'll see where you can adjust your strategy and tactics to help you develop a leadgen process that is both proprietary, and devastatingly effective.

What will the class cover?

  • How to analyze your sales cycle for critical inefficiencies
  • 3 Keys To Improving The Quality Of Your Leads
  • 5 Techniques To Increase Your Quantity Of Leads
  • 3 little-known conversion tactics that turn leads into revenue
  • The 1 mistake that dooms most lead generation to anemic results
  • 2 Unconventional Ways To Shorten Your Sales Cycle


Price $95

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7 Critical Mistakes Software Company Execs Commonly Make with their Revenue Stream- And How You Can Avoid Them! (SoftwareCEO's Software University)
Audio CD with Slides

If you have ever awakened during the night... wondering if your revenues will adequately meet your needs?

Then this class will show you how to build a wall of protection around your most critical vulnerabilities. You'll learn how to identify and avoid the most common mistakes software companies make leading up to and during the revenue surprise. This course is also about laying in the structures and capabilities, that will make you immune to the severe downdraft -- and put you back on the road to revenue more quickly. Participants in this course will receive how-to methodologies, tips and tricks, and decision-making guidance. This isn't a theoretical seminar, it's lessons learned from being on the front lines of the software business everyday.

After 90 minutes you'll know:

  • How to identify the vulnerabilities in your revenue structure
  • How to head off a "revenue surprise" before it hits
  • How to enhance your lead generation for greater impact
  • How to generate incremental revenue from sources you might not be thinking about
  • How to avoid the "Brand-trap"
  • How to have sales conversations about your product's strengths rather than it's weaknesses
  • How to take advantage of the revenue surprise when it hits your competitor

What will the class cover?

  • Top 7 revenue surprise vulnerabilities
  • Why lead generation isn't enough
  • How your competitors are most likely to acquire your clients
  • 3 Keys To improving the stamina of your revenue generating process
  • 5 techniques to increase the longevity of your clients
  • 3 little-known conversion tactics that turn leads into more revenue than you thought possible
  • The 3 sales miscalculations that doom many software companies to a hand-to-mouth existence
  • 2 unconventional ways to strengthen your revenue stream and minimize the impact of "The Revenue Surprise"


Price $95

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29 Critical Mistakes Software Executives Make With Their Sales Process That Hampers Their Growth...And How You Can Avoid Them
Audio CD

The Churchill Method has identified 29 critical factors most likely to cause problems and failures in your sales cycle. Conversely, correcting one or a few of these common mistakes can transform your sales process to a winning one. Listen to this action oriented audio and develop your "short list" for making the highest impact improvements to your sales process.

Price $95

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7 Critical Mistakes Software Company Execs Commonly Make with their Lead Generation for Complex Sales Cycles... And How You Can Avoid Them!
Audio CD

Lead generation for complex sales cycles is one of the most misunderstood aspects of running a software company. Do it right and you have a steady flow of revenue... do it wrong and every dollar is a struggle, every quarter or year end is a trauma. In this CD you will learn how others have transformed their rough road to revenue into a paved highway.

Price $65

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7 Critical Mistakes Senior Technology Execs Make With White Papers... and How You Can Avoid (or Fix) Them
Audio CD with Slides

Lead generation for complex sales cycles is one of the most misunderstood aspects of running a software company. Do it right and you have a steady flow of revenue...do it wrong and every dollar is a struggle, every quarter or year end is a trauma. In this CD you will learn how others have transformed their rough road to revenue into a paved highway.

Price $65

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7 Fatal Mistakes Senior Executives Make With Their Complex Sales Cycle ...And How You Can Avoid Them
Audio CD

Because complex sales cycles are so tricky and individual, it is no wonder that senior executives have a hard time getting a handle on them. Often times their "vision" is obscured by days to day operations. The Churchill Method has identified 7 common mistakes most likely to mess up your sales cycle with concrete, action-oriented ideas than can help you avoid those mistakes.

Price $65

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Lead Generation Process Diagnostic
Critique Certificate

Everybody knows what's wrong with your lead generation process...just ask them!

When it come time to figure out why a process isn't working or how to improve one that is working marginally most execs don't move in the right direction. They ask their direct reports, their peers and sometimes even their neighbor. Bad move. We look at and work on hundreds of lead generation processes each year and have proven effective criteria for evaluating yours and coming up with specific recommendations for improvements.

The Churchill Method diagnostic of your lead generation process will give you the insight and at least 6 concrete recommendations to start improving your effectiveness right away. Comes with our money back guarantee...if you implement our recommendations and don't see at least twice the revenue increase as your purchase price, we will cheerfully refund your money paid.

Price $1,041

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27 Point Critique of Web Page
Critique Certificate

Too many web site owners underestimate the importance of key pages within their web site. For example, simple changes to a landing page can triple the number of leads you generate from it. Changes to a software download page can see similar increases. The Churchill Method 27 point critique of your web page will give you the insight and at least 6 concrete recommendations to start improving your page effectiveness right away.

Comes with our money back guarantee...if you implement our recommendations and don't see at least twice the revenue increase as your purchase price, we will cheerfully refund your money paid.

Price $347

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Critique of Web Site
Critique Certificate

Every web site can make improvements. Unfortunately many changes are based on hunches, rumors and lies. Your web site might rank high for search engines but do a terrible job converting your traffic to sales. You may be optimizing for search engines when a direct campaign would work much better, you might think you know your key words but could be surprised by other terms that could build your traffic even faster.

The Churchill Method 29 point critique of your web site will give you the insight and at least 6 concrete recommendations to start improving your web site effectiveness right away.

Comes with our money back guarantee...if you implement our recommendations and don't see at least twice the revenue increase as your purchase price, we will cheerfully refund your money paid.

Price $1,041

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